WTDTYASBS is “What They Don’t Teach You at Stanford Business School”
By Larry Chiang
Booths do not have to suck.
Choose now to either be HB (host booth) or VAP (value added parasite)
Since those conferences (NADA) seem to be at your core company competency and offering (all y’all sell car loans at Larry Chiang Duck9 Car Loan Company and Fund)… I recommend hosting a booth and letting others parasite off of you
> So SMART: “Do a booth within a booth. A stand alone booth doesn’t activate as well as a booth-within-a-booth”
Parasite idea #1) Social media/ Video blogger booth within a booth.
Parasite #2) trading space to YOUR vendor you use for ‘cell phone number underwriting’ or “off credit report scoring” or ’email address underwriting’
Parasite #3) Giving space to a channel partner
Parasite #4) Some Community college entrepreneurship startup like “Palo Alto’s Community’s College”
Parasite #5) sexy dumb unrelated iPhone app
CEO of Duck9 Stanford University EIR (Entrepreneur in Residence)
Duck9 = Deep Underground Credit Knowledge 9 125 University Avenue/ 100 Palo Alto CA 94301 http://www.duck9.com/ass 650-566-9600 650-566-9696 (direct) 650-283-8008 (cell)
**************** Editor of the BusinessWeek Channel “What They Don’t Teach at Business School” http://whattheydontteachyouatstanfordbusinessschool.com/blog CNN Video Channel: http://ireport.cnn.com/people/larrychiang
Read my last 10 tweets at http://www.Twitter.com/LarryChiang
Author, NY Times Bestseller http://whattheydontteachyouatstanfordbusinessschool.com/blog/?s=Ny+times+bestseller
“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-12
########## Duck9 is part of UCMS Inc. http://www.ucms.com 630-705-5555
Larry speaks on stuff they don't teach in B-school to help you get street smart in doing business. In college, he started a business that helps college students with their FICO score. He loves entrepreneurs, Ben and Jerry's ice cream and after parties. You can reach him at:
