Instead of book signings, I do knowledge activation parties.
How it works is this… I pick a chapter and make it into a theme. For example, Chapter 2 is “Treasure Management” so I would host a venture capital party such as the one I am doing in Austin TX.
The last example is Chapter 9 on Entrepreneurship. I host an entrepreneur event where pre-entrepreneurs, moonlighters and pre-founders can network (Ch4) to find a mentor (Ch5). It is fun and educational AND entertaining. Plus we cold-call tier one bloggers to come (Ch6).
In short, you pick one of the chapters for a themed party/event/keynote/conference… and I come. If it is cool enough I don’t charge you- –
…and if its uber cool, I will try to crash your party. My goal is to create an event for you that me and my friends wanna crash.