What They Don't Teach You At the NSA

Larry Chiang speaks on stuff they don’t teach in traditional school. Last month, Harvard Business School featured him in a cover story with a headline that is also the title to his book, “What They Don’t Teach You At Stanford Business School“.

Larry Chiang learns from Nido Qubein at National Speakers Association Convention Brendan Brouchard was a big hit at National Speakers Association’s Convention

By Larry Chiang

The association of people who speak professionally have an annual meeting to facilitate learning and mentorship. It is one of the best places to learn how to be a pro speaker. Because industries across the board are changing, the NSA is having to adapt.

Here are 7 things They Don’t Teach You At the NSA.

(1) Doing Well With Partial Attention Audiences

Here at the NSA Convention, everyone pays nearly 100% attention, nearly all the time. Maybe its because we are speakers and speakers make the best audience. In the real world, people are partially paying attention. Dealing with this new reality is addressed by seeing how people multitask and trying to thrive in the partial attention economy.

(2) Back of Room 2.0
The foundation of my speaking company, UCMS, was to give sponsor stuff away in the back of the room. There have been some sessions on this but more is needed if we are to reduce our reliance on speaker bookings.

(3) Copyright and Trademarking.

It used to be that someone in New Mexico could do your presentation, “FICO score Preparation” and you wouldn’t know about it. That is no longer the case with Google crawling EVERYTHING. The internet actually rewards the original content creator.

I am drinking the Larry Lessig, creative commons, cool-aid and I am not copyrighting my book, “What They Don’t Teach You At Stanford Business School”.

(4) Twitter and Micro Blog Marketing.

Twitter is a value added RSS feed. But then you’d have to know about RSS, really simple sydication, and blogging which was social marketing 101. Speakers wanna curtail text messaging while they’re speaking but Twitter means they might be promoting you via Tweets.

(5) Text Message Marketing.

The number of people carrying smart phones is astronimically LOW. I think it keeps people from text messaging. If you’re not texting personally, there is no way you can be formulating a text message marketing campaign.

(6) Old Ideas Vs The New Hierarchy

The music industry has lanes. Lanes determine when someone is going to be promoted by the labels as the next big thing. The internet killed lanes. The new pecking order is not determined by big labels and the people that adopt this will have a better time adapting.

(7) Note Taking Via PDA

If people are texting, have them text about your topic.  NSAers frown on the usage of PDAs. Smart phone usage was non existent 10 years ago and 10 years from now EVERYONE will smart phone 5 years from now. Leverage the partial attention

-8- Silver Bullets Are Illusions.

Lisa Ford doesn’t search for the silver bullet topic… she just does one platform: Utility. Silver bullets are tough to corral, develop and defend. Silver bullets are illusions. Mechanical techniques of hustle like @garyVee work better.

-9- Leveraging the Free-mium Model.

Seth Godin wrote about the new model of free. Lisa Ford @nsaConvention: free speech for lead generation and leverage them. Its using the prototypical lead gen funnel.

And the last tip comes from a fellow conventioneer

-10- Media Training on TV

This tip comes from Shawne Duperson. She says, “During an interview, never look in camera. Always look at the reporter. You only look in camera during a satellite interview.”

Stay tuned. I am taking you behind the scenes when I cover (and crash) Sundance Film Festival to market my book’s movie rights. I’ll cover the four mistakes of actors turned directors and maybe host a Sundance after party.

Larry want to put two books on the bestseller list — his mentor’s book from 1983 and his book, ‘What They Don’t Teach You At Stanford Business School‘ that comes out 09-09-09.

This post was cranked out in about an hour so email me if you see a spelling or grammatical error(s)… larry@larrychiang com

Larry Chiang is the founder of Duck9.  It does proactive credit education using humor and runs credit seminars on campus.

Text or call him during office hours 11:11am or 11:11pm PST +/-11 minutes at 650-283-8008. If you email him, be sure to include your cell number in the subject line.